Matron Founder Eliza Lutz Signs On as Venue Booker at the Brewery’s New Rufina Location
Local craft brewery Second Street Brewery opens its third location in Santa Fe this spring in a newly renovated 20,000 sq. ft. building located at 2920 Rufina, in the heart of the burgeoning Siler District. The expansion, which aims to grow the micro-brewery’s production with a new brewing and canning facility, also features a 4,000 sq. ft. taproom/restaurant and venue space. To complement the company’s recent brand expansion and moves toward wider distribution, Second Street Brewery has enlisted Eliza Lutz, Matron Records' founder/owner as the new venue's booking manager. Lutz founded Matron Records in January of 2016 with the aim of supporting musicians in Santa Fe’s emerging underground music community and plans to continue that mission through her partnership with the new venue, working to foster greater diversity in the local live music scene.
Unlike Second Street Brewery’s other two restaurants, which each host regular live music, the new Rufina venue will host two to four shows a month and focus its music programming on highlighting innovative and cutting-edge artists, both local and national, from a wide variety of genres. Lutz, a longtime local music promoter and musician with a knack for curating engaging and diverse music events, plans to take advantage of the gap that exists for mid-size venues in Santa Fe and cater to more up-and-coming touring acts as well as rising local talent.
Still under construction, the new Second Street on Rufina is slated for a soft open in late March with a grand opening and debut show in April to be announced later this month. For booking inquiries at the new location email Eliza Lutz at firstname.lastname@example.org. For all other questions about the new location, please contact Mariah Scee at email@example.com.